Callie Fromm

Background

About Callie Fromm

I believe in the power of content to spread ideas, build communities, and create change. I use data to drive decisions while expertly assessing brand identity, audience habits and cultural trends. Which helps me help you create innovative experiences that delight users and deliver measurable results. I see the big picture but stay attuned to the details to help those who dream big actually DO big. I know when to follow the rules, and I know how and when and why to break them. I know when to whisper, and I know when to shout. Better still, I know when to say nothing at all. My clients tell me that I am a great listener, a straight-talker, a quick study, and incredibly easy to work with. Honest. Articulate. Insightful. Strategic. Inventive. I quickly generate ideas and strategies for new products and campaigns and (tactfully) identify and articulate weaknesses in your current approach. I cut through clutter and clarify muddied thinking to identify the best way forward to strengthen your brand. And, perhaps most importantly, I work and play well with others—from C-suite execs to techs to other creatives—to help keep things running smoothly. Key Skills:> Develop digital content strategy across platforms based on metrics, qualitative content analysis, client feedback and industry trends.> Create innovative, engaging, on-brand content.> Produce and execute multi-channel content management plans, including content calendars, content development processes and best practices.> Build cross-group consensus while driving product deadlines and maximizing return on investment.> Understand content types that best reach users including video, audio, graphics and interactive features.> Analyze and measure content performance to optimize success.