Calvin da Silva

Background

About Calvin da Silva

I’m an Account Director in the advertising industry with a focus on leading integrated digital campaigns across Africa. Over the past 8+ years, I’ve partnered with some of the world’s biggest brands, including Diageo and Clientèle, to deliver strategies that combine creativity, data, and cultural insight. At Freshive, I oversee paid media, influencer partnerships, and content strategy while managing teams that bring complex campaigns to life across multiple markets. I thrive on simplifying complexity for clients, ensuring campaigns are not only impactful but also measurable and scalable. My experience spans pan-African campaign management, performance marketing, talent partnerships, ATL/BTL activations, and digital transformation initiatives. I’m passionate about building strong client relationships, mentoring teams, and driving innovative work that delivers real business results.