Cameron Butler

Background

About Cameron Butler

Specialising in carefully curated retail fashion operations, I am experienced in identifying market movements and new brand possibilities leading to procurement negotiations. I have successfully launched and worked with a diverse assortment of brands and multi-category product lines that has driven growth across the multi-platform company I manage. Strategically driven and enthusiastic for the industry, I wear many hats that have produced a broadly experienced operator in the contemporary fashion industry. I have been involved with all facets of the fashion business including a sound knowledge of distribution mechanisms, e-commerce management, and sales/trend analysis. Making sense of the numbers and forecasting for maximum profitability are also vital aspects of my experience. Some key points- Business Development- Extensive industry knowledge at all levels- Optimising performance of all business functions- Engagement directly with all parties at all levels- Autonomous when necessary; Able to observe impending needs of the business- Experienced team leader- I find the challenges of my diverse role stimulating and have added significantly to my industry knowledge- Brand management; Especially creating key relationships – brand to retail presentation and brand supplier to retailer and market needs.