Cameron Caldwell

Background

About Cameron Caldwell

Most marketers can run a simple campaign. Not as many can articulate the strategy behind why it exists in the first place.I'm a Product focused Marketing Manager with 6+ years driving go-to-market strategy, product positioning, and revenue growth across SaaS, hospitality, and B2B verticals. My work sits at the intersection of storytelling and execution — I build the narrative, then build the system to deliver it.A few things I've done that matter- Launched a SaaS product GTM strategy that generated $450K in GMV within 6 months (Teachable)- Improved conversion rates by 18% through competitive positioning and messaging refinement- Built AI-powered content workflows that cut production time by 25% and accelerated campaign velocity- Developed executive-facing dashboards tracking $35K+ in annual marketing investment for senior leadershipMy edge is that I think like a strategist and execute like an operator. I've owned pricing and monetization strategy, led competitive research, developed sales enablement materials, and run A/B testing across landing pages and conversion funnels — across industries that don't forgive vague messaging.Right now I'm leading digital product marketing at Visit Dallas, one of the country's largest destination marketing organizations, where I own GTM strategy across web, paid, and owned channels.I am actively exploring PMM roles at travel tech and SaaS companies where the product is complex, the market is competitive, and sharp positioning actually moves the needle. camcaldwell19@gmail.com