Cameron Fraser

Background

About Cameron Fraser

I build brands that drive commercial growth by unlocking purpose and leading teams to believe in what they create. My approach blends strategic rigor with creative excellence. Having worked across Africa and Europe, in both agency and corporate environments, I solve brand challenges across industries and markets. I focus on creating differentiated positioning, inspiring high-performing teams, and delivering measurable business impact. Currently Head of Brand and Creative at Lynk & Co, where I lead a team of 8 across brand strategy, creative development, and go-to-market execution. Recent work includes leading brand repositioning, launching 3 products, and expanding into 3 new European markets (now operating in 10 total). This work has driven brand awareness growth from 15% to 18.5% and contributed to consistent commercial performance. Having built brands across continents and industries, I bring a cross-cultural perspective that helps solve challenges others might miss. I'm focused on brand and marketing leadership opportunities where strategic thinking and creative execution drive business results.