Cameron Potter
Associate Director, Data Architecture at Spark Foundry
Based in Atlanta, United States
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Seniority
Director
Department
Information Technology
Location
Atlanta
Industry
Advertising Services
Company size
3.3K
Contact information
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c•••••••@sparkfoundryww.com
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Background
About Cameron Potter
Experienced data strategy and marketing analytics professional with 8+ years leading data-driven solutions across audience creation, data partnerships, and product integration. Currently an Associate Director at Spark Foundry, where I lead audience design strategy for brands like Humana and Keurig Dr Pepper.I’ve managed end-to-end audience strategy, built and maintained partnerships with top data providers (LiveRamp, Nielsen, Snowflake), and led cross-functional collaboration across analytics, activation, and product teams. My background includes hands-on experience with platforms like Oracle Data Cloud, DV360, The Trade Desk, and Epsilon.
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