Candace Johnson

Background

About Candace Johnson

As a Brand Strategy Manager at Hallmark Media, I support the development of brand strategies across all networks, analyzing research and insights to create audience profiles and positioning statements. I also develop brand language and tools, making it accessible for every department to utilize. Additionally, I collaborate across the organization as a brand partner in assessing audience and brand fit for initiatives such as marketing and communications. With over 10 years of experience in communications and marketing, I have a proven track record of creating and executing operational plans that align with strategic goals. I have worked with Habitat for Humanity of Jacksonville, where I managed the organization's social media platforms, resulting in a 30% increase in followers. I also designed all print materials for the organization, including signage, invites, programs, social posts, flyers, brochures, etc. I am passionate about using my skills in public relations, communications, and brand strategy to make a positive impact.