Candice Afia

Background

About Candice Afia

I’m a creative strategy and storytelling executive who helps brands and franchises connect with audiences in meaningful, culturally resonant ways. With a background spanning studio marketing, franchise campaigns, creative development, and cross-functional leadership, I thrive in spaces where storytelling and brand intersect with culture. My career has included leading franchise and brand marketing initiatives, developing high-profile creative campaigns, and shaping partnerships with filmmakers, studios, and emerging platforms. While I’ve also worked across innovation and immersive media, my focus has always been on how new ideas translate into audience impact and expand the reach of great storytelling. I’m passionate about building narratives that endure, developing strategies that make creative visions actionable, and creating space for bold ideas to take shape. What energizes me most is collaborating with visionary creatives and teams to deliver work that’s both strategically sharp and culturally relevant.