Candice Pretorius

Background

About Candice Pretorius

With over 14 years of experience in leading growth and commercialization initiatives across industries and markets, I am a seasoned marketing and sales professional. I am passionate about driving market development, customer retention, and competitive advantage through innovative and customer-centric strategies, insights, and tools. In my previous roles, I have successfully launched and grown new products and brands, leveraged market and customer data to identify and address realized and unrealized needs, and collaborated with cross-functional teams from global marketing, operations, and commercial organizations. As a result, I have received multiple awards and recognition for my contributions and achievements. Additionally, I have gained extensive knowledge and experience in working with complex and dynamic markets in Africa and Asia, where I have established strong relationships and partnerships with various stakeholders and industry professionals.