Candida Hernandez

Background

About Candida Hernandez

Senior leader with 20+ years of experience and proven track record leading and transforming businesses to drive profitable growth in local and regional positions in Central America and the Caribbean. Successfully directing businesses Units to accelerate top-line and bottom–line growth with P&L responsibility up to US$ 65 million.Strong track record in building high-growth strategies, design long-term portfolio, innovation pipelines and developed and managed high-performing brands in multiple categories and markets. Always at the forefront of marketing transformation, using technology and creativity to serve our consumers the best products and experiences and drive business growth. Consumer-centric, hands-on, data driven professional with great analytical skills and a well-balanced profile of strategic thinking, planning, and execution. Resilient, adapt quickly to change and drive transformation, champion of purpose-led growth, social impact, and digital transformation. Lead and motivate diverse teams to leveraging the best of each one to maximize outcomes.