Candis Spraul

Background

About Candis Spraul

I’m a marketing leader at the intersection of human-centered leadership, AI-powered strategy, and operational excellence. I help organizations bring clarity to complexity by uniting people, processes, and modern technology to deliver scalable, high-impact marketing programs.I specialize in turning chaos into clarity—building systems and strategies that support omnichannel campaigns, GTM execution, field enablement, branding, CRM optimization, lifecycle journeys, and revenue alignment. My background includes project management, stakeholder management, risk mitigation, and vendor/agency leadership across high-growth and fast-paced environments.As a servant leader, I remove obstacles, amplify individual strengths, and create psychologically safe teams where people feel supported and empowered. As a neurodivergent leader (ADHD/AuADHD), I champion diverse thinking and strengths-based development, bringing creativity, adaptability, and problem-solving into every room and relationship.I use AI as a strategic partner to accelerate decision-making, fuel ideation, refine segmentation and messaging, perform discovery through analysis, and streamline execution. The future of marketing belongs to teams who combine human insight with machine intelligence to work smarter, faster, and more creatively.What I’m known for:• Building operational clarity in complex environments• Leading omnichannel campaign strategy and execution that improves channel engagement 25–40%• Aligning product, sales, and marketing through GTM strategies that increase adoption and readiness 20–30%• Auditing, reimagining, and standing up a new field email platform—redefining how advisors communicate with 8M+ clients, prospects, and leads• Developing enablement tools, playbooks, campaign toolkits, and messaging frameworks used by hundreds of field partners• Designing workflows and marketing systems that save teams 1,200+ hours annually• Managing vendors, agencies, and cross-functional initiatives to strengthen brand consistency and execution• Increasing upsell opportunities by 46% by redefining sales + marketing processes, implementing Salesforce CRM, analyzing client data, and conducting competitive research to uncover new revenue pathsI thrive in roles where collaboration, innovation, and continuous improvement are essential—and where empowering people is as important as delivering results.If you’re exploring modern omnichannel marketing, AI-powered workflows, GTM strategy, or human-centered leadership, I’d love to connect.