Cara Kennedy

Background

About Cara Kennedy

I'm in it for bold moves, never-before's and novel ideas. For rolling up my sleeves and getting to work even when budgets are slim, and strategy is freshly laid. I live to be a part of something greater than myself, which will have a lasting difference for the people and the planet, even when I'm long gone.That's why I work with companies selling real food and ingredients and whose environmental standards reach the highest level of responsibility.A bit about me:I reign from the CPG industry with over 15 years of experience. Through the years, I've seen the industry from many different lenses – seller, buyer, marketer, farmer, manufacturer, product developer, and consumer.I'm a natural health marketer with trouble bullshitting, so I became a nutritionist. I have a deep knowledge of the nutraceutical, food and beverage manufacturing industries.I have the keen ability to navigate scientific reports and consumer insights to build memorable stories. I make marketing science interesting and relatable.I help to build outstanding brands in the natural products industry, bringing experience, leadership, strategy, creativity, & optimism to the table! Skills & Experience- Brand Management/ Product Marketing- P&L Management - Product Development- Innovation Strategy and Execution- Category Building/Shaping - Sales Strategy across Channels- Marketing Strategy - People Management & Development - IP/Trademark Strategy- Regulatory Strategy- Cross-Functional Team Leadership - Designing SystemsMarkets I specialize in- Life science, health science, biotechnology- Health, wellness, nutrition- Food, agriculture, agri-food, agri-technology- International