Carl Carlson

Background

About Carl Carlson

I am a strategic consumer brand, shopper and operational marketer with the capabilities to develop and execute a destination plan with all the tactical and promotional deliverables that get you there. I focus on creating and delivering marketing plans and programs around the priority initiatives essential to meet performance objectives and apply the fiduciary disciplines necessary to achieve ROI while balancing resources. I apply my advanced competencies in marketing research,'analytics to insights', PR, advertising, and digital content to create relevant, inviting - and compelling - work that captures the hearts, minds and wallets of consumers for my Customer/Client/Partner and team. And I bleed whatever it takes for my Customer/Client/Partner and the Culture I work in, celebrating the value - and values - that live in diverse thought and. People. I understand international and domestic business models, and possess instinctive abilities to navigate organizational complexities, personalities and silos to find consensus and achieve the cross-functional alignment essential for success and. growth. I know how to 'read the room' and hear the unspoken, inspiring me to be wise counsel and proactive Leader. I take initiative to 'get things done', respecting process and establishing professional and personal relationships of trust. I live the fusion of brick-n-mortar with digital innovation and the impact it has on motivating purchase decisions and have pioneered programs to reach and inspire the most important and influential consumer market a brand or service must reach to be successful. the Associate. I understand and embrace Purpose/Vision/Values and the NorthStars of organizational development. I graduated MBA from Southern Methodist University Cox School of Business, while working full-time and achieving all business team objectives. I've also attended The Disney Institute for Leaders and the Texas A&M Center for Retail Studies, receiving the Kotler Wharton Marketing Certificate. Experience includes- Synchrony Cardholder Engagement & Lifecycle Marketing - Coca-Cola Shopper Marketing for Walmart Global Business team - Hospitality/Foodservice/Leisure channel marketing, CCE Great Britain - Immediate Consumption Marketing & Business Development for Minute Maid - Coca-Cola USA Field Marketing - Coca-Cola Bottling Company of the Southwest Advertising Consumer Brand & Motorsports, Pennzoil Account Service, GSD & M Advertising I've also been active in community service through both pro-bono work and fund-raising efforts.