Carl Larson

Background

About Carl Larson

Driven, hands-on software, SaaS & consulting services sales leader who supports businesses & their executives by driving & scaling their revenue-producing strategies to rapidly grow sales, market share & referenceable clients. What I do: Results-oriented sales leader who builds & develops GTM sales strategies & teams that create trusted C-level client relationships to improve profits, reduce costs & manage risk. Recognized as the #1 Regional Manager, Area VP & Group VP for generating sales of over $3B & 65% margins. Sales & Sales Leadership Results: Proven track record for consistenly exceeding sales & growth goals to profitably build businesses. Builds high-performance sales teams to increase sales revenues & improve satisfaction by utilizing a value-based sales methodology to address customer opportunities. Improved revenue results by developing my Six P’s vision which grew annual revenue responsibilities from $6M-$396M. Developed KPIs to increase sales activity 33% & increase sales pipeline 50%. Change agent who built a sales culture & development process to improve closure rates 300% & reduce sales cycles 40%. Negotiated, justified & closed numerous $1M+ enterprise agreements that aligned customer’s requirements to ROI-based business cases. Develops a culture that builds future leaders: hired 100+ sales execs & 25+ sales managers of which 11 were promoted to Sales VP. Advises IL-based VC firms by driving sales results/growth, product plans & strategies, sales process methodologies & KPIs, recruiting & talent management plans. Developed a proprietary workshop entitled Sales & Marketing Process Excellence© to coach portfolio companies about sales & marketing effectiveness & success. Loyola U, The Quinlan School of Business - Adjunct Business School Instructor who teaches students about SaaS business applications, database, analytics & cloud technologies. How I add value: Utilizes action-oriented sales acumen to lead direct & indirect sales, marketing & customer success organizations. Drives and delivers consistent revenue results & market share growth. Exhibits a customer-obsessed work ethic to produce mutual sales success. Leads, develops & coaches high-performance sales teams. Builds trust & loyalty as an integrity-driven business executive. Utilizes strategic sales acumen to solve complex business problems. Focuses on customer-first business solutions & value. Target Roles: Chief Sales|Revenue|Customer Officer, SVP|VP|Director Sales, SVP|VP|Director Software|SaaS|Cloud Sales