Carl Liebert
Director of Global Product Management at Advancing Eyecare
Based in Columbia, United States
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Seniority
Director
Department
Sales & Business Development
Location
Columbia
Industry
Medical Equipment Manufacturing
Company size
123
Contact information
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c•••••••@advancingeyecare.com
Phone
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Background
About Carl Liebert
Results-driven senior marketing leader with over 25 years of experience delivering consistent revenue and market share growth across medical device, biotechnology, and polymeric sectors. Led global product and brand management for portfolios up to $550M. Successfully launched 28+ products across international markets, leveraging customer insights, cross-functional collaboration, and exceptional commercialization. Known for building high-performing teams, implementing customer-centric strategies, and driving innovation. Demonstrated accomplishments in customer focused strategic and demand generating tactical marketing in multiple medical device fields including orthobiologics, advanced wound care, soft tissue reconstruction, surgical endoscopy, women’s health, endovascular catheters and connected service solutions. Core Competencies- Strategic Marketing & Business Planning- Global Product Lifecycle Management- Market Research, Segmentation & Positioning- New Product Development & Introduction- Portfolio Optimization & Innovation Strategy- Brand Development & Market Expansion- Sales Enablement & Channel Management- Pricing Strategy & Profit Optimization- Cross-Functional Team Leadership- Digital Marketing & Integrated Campaigns- Customer Insights & Post-Market Surveillance- Executive Stakeholder & Agency Relations
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