Carl Mather

Background

About Carl Mather

I have had a long and varied experience in academic, marketing and leadership roles in public and private sectors. Having been a college head of business studies, I became marketing manager and subsequently a director of Coleg Menai. I was then appointed as the founding Marketing Director of Grwp Llandrillo Menai (group of colleges). The lure of independent working proved irresistible and I established myself in a consultant role to a diverse group of organisations, ranging from Colegau Cymru / Colleges Wales to a fast-growing travel company. I use my keen interest in economic, political and cultural affairs to inform decisions on strategic developments in the projects in which I am involved. And now, another change of direction.back to teaching, which I love. At Bangor University, I have been lecturing in Marketing (in Cymraeg), International Marketing and Operations Strategy. In the field of marketing, my principal strength is communication through a variety of channels and media, and my particular interests are in branding and customer profiling. I have recently contributed a chapter to a Welsh language Marketing textbook aimed at under-graduate and professional marketing students. I am also committed to volunteer roles as a member of the board of Agored, a validation body for vocational qualifications in Wales, member and chair of a primary and secondary school governing body, respectively, as well as the organising committee of Gwyl Felinheli festival. In the limited spare time I have, I keep fit through running and mountain walking, travel to less-visited corners of the world and, to maintain a sense of the triumph of hope over experience, support Wrexham FC.