Carl Smith

Background

About Carl Smith

I am a Senior Level Marketing Leader who has extensive experience in developing and commercializing global brands and has a passion for the discipline of marketing and leading teams, as demonstrated through consistent top performance. Here are some of the areas where I help create value: Global Product Launches | Brand Building: Strong launch track record at affiliate, region and global levels. Led brand building including target patient identification, positioning, segmentation and global campaigns. Developed assets and resources for affiliate/country re-use. Success examples include but are not limited to launch oversight of new class of drug in Japan that led to strongest market share uptake worldwide. Partnerships and Joint Ventures Power: Extensive experience building and maintaining a variety of partnerships and joint ventures. This has included Co-promotion/Alliance Partnership with German based, Boehringer Ingelheim for the launch of a new drug in South Africa, Australia, Central/Eastern Europe and Africa Middle East region. Launch uptakes were among the highest worldwide. Performance Turn-around / Business Growth: Turn around includes re-acceleration of critical brands. This included development of forecast scenarios’ and action plans that directly led to performance turn-around delivering 32% volume growth after years of flat performance. Leadership / Identifying and Developing Strong Commercial Talent: Self-initiating, team activating marketing leader with relentless drive for achievement and progress towards specific goals and outcomes. Known for identifying and developing strong talent. Marketing Transformation / Capability Development: Development of new capabilities: Multichannel, digital, data/analytics