Carla Delgado
Crm Strategy at Wallapop
Based in Barcelona, Spain
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Seniority
Staff
Department
Sales & Business Development
Location
Barcelona
Industry
Technology; Information and Internet
Company size
457
Contact information
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c•••••••@wallapop.com
Phone
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Background
About Carla Delgado
Chilean based in Barcelona, with a Bachelor’s degree in Marketing & Business Management (UAO CEU, 2022). Currently working as a CRM Specialist at Wallapop, where I spend my days crafting automated flows, exploring segmentation strategies, and designing retention journeys that actually resonate with users. I’m driven by growth, but I believe growth comes from truly understanding users. Their triggers, their habits, and their frictions. That’s why I’m now expanding my mindset from CRM into Product, studying Product Discovery frameworks and learning how to bridge retention with user value. Not a UX designer, but deeply curious about it. Not a PM yet, but product-minded every day. Always thinking in flows whether that’s emails, journeys, or decisions.
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