Carla Denham

Background

About Carla Denham

Brand Strategist, Marketing Leader and Relationship Builder Focused on Building Powerful Brands that Do Good in the World. Senior Executive highly experienced as a multi-industry Brand Ethos Strategist, Internal & External Communicator, Cause Marketing Campaign Producer, Philanthropy Strategist, Corporate Social Impact Leader and Strategic Partnership Builder. Known for aligning talented and collaborative teams that consistently produce relevant, ingenious, strategic purpose-driven brand platforms, content and messaging. A passionate communicator with focus on directing campaigns, creative strategies, promotions, cause marketing partnerships, product development, new market strategy, research, PR and thought leadership, event marketing and management and the implementation of global brand platforms. CORE COMPETENCIES: Leadership | Purpose-Driven Brand Development & Management | Cause Marketing Strategy & Campaigns | Collaborative Partnerships | Creative Services | Thought Leadership | Mentoring & Development | Corporate Social Responsibility | Strategic Planning | Team Building | Communications | Agency Management | Product Development | Digital Marketing INDUSTRY EXPERIENCE: Consumer Products | Retail | Non-Profit | Faith-based | Healthcare | Food & Beverage | Hospitality | Higher Education | Real Estate | Travel | Entertainment | Professional Services | Financial Services | Publishing SELECTED ACCOMPLISHMENTS: • Led three teams at 54-year old non-profit organization to build a shared services model and execute corporate sponsorships, partnerships, development/fundraising, brand marketing and major street festivals across parent organization and three divisions. • Developed international cause-marketing partnership with World Vision that built retail product sales for global publisher and generated millions of dollars for international child relief efforts. • Executed award-winning global 400-year anniversary campaign for the King James Bible with strategic partnerships, product development, advertising/publicity, 400-day digital campaign, historic Bible exhibit and retail merchandising. • Managed global brands, publishing and products for Christian leaders including Max Lucado, Sarah Young, Jennie Allen, Frank Peretti, Charles Stanley and Gloria Gaither. • Co-founded Los Angeles-based PR agency named as “one of the fastest growing independent agencies on west coast”; supervised more than $2 million in annual billings, managed the agency’s largest account team. Founded and grew San Francisco office to $1+ million revenues in three years.