Carley Baker

Background

About Carley Baker

TLDR: I'm passionate about leveraging thoughtful marketing to simplify complex financial topics. As the Wealth Management Marketing Manager at Central Bank, I lead the strategic marketing efforts for our wealth management brands, including Central Trust Company and Central Investment Advisors. My role bridges the gap between financial expertise and brand storytelling—delivering campaigns that build trust, educate clients, and support long-term growth. With a background in retail, merchandising, and customer service, I bring a client-first mindset to every initiative. Over the years, I’ve honed a unique blend of creativity, analytical thinking, and strategic expertise that enables me to navigate the evolving landscape of financial marketing with agility. At my core, I’m a brand advocate. I believe the best marketing starts with believing in the mission, and I’m driven to elevate brands that deliver real value to clients.