Carlos Holcombe

Background

About Carlos Holcombe

I’m passionate about creativity, copywriting, marketing, technology and innovation. I have worked in advertising, communications and marketing for more than 15 years, starting as a copywriter for local and global brands and finally leading a team as a Creative Director, creating concepts and developing digital and integrated campaigns. Currently I work at Apple in the communications and globalization area of Retail Marketing, as a Brand Champion for content and communication to clients and employees, both for traditional and digital media. I’m responsible for the creation, adaptation and editing of marketing and demo materials, as well as training, staffing, articles, tools and online content. Skills & Competences Social — Optimum ability to work as a team, with a clear, intelligent and confident communication. I build strong relationships and present ideas clearly and passionately, give effective feedback and coach peers to develop their own skills, recognizing and motivating work done well. Organizational — Ability to organize, manage and delegate projects. I can develop and communicate a long term vision for the business and inspire others to play their part in reaching it. Overall, I effectively manage multiple projects, people and resources. Technical — Knowledge in copywriting, translation (English-Spanish), editing, digital strategy, creation, implementation, production and management of projects. Computer — Competent on Office and MacOS programs, as well as iOS apps. Medium competency on Creative Suite. Basic knowledge on coding. Artistic — Creative writing, theatre (playwriting, stage direction, design), art direction and basic illustration. Other — Proven creative skills, with more than 50 awards in creative festivals. I can identify a great idea, nurture it and move the team away from it if it’s not right.