Carlos Olvera

Background

About Carlos Olvera

As a Social Media Producer at San Diego Public Library I produce and create engaging social media content for Instagram, YouTube, and Facebook. I use Adobe Premiere Pro to edit videos, and Photoshop to design graphics. I also analyze data and metrics to measure the impact and effectiveness of our social media video strategy.I have five years of experience as a Social Media Specialist, working both in-house and at agencies. I have successfully developed and executed social media strategies for Melt, a gelato pint business, and Veredas, a local craft beer guide. I have increased brand awareness, user engagement, and customer loyalty through creative and relevant content. I have a BA in Marketing Management from CETYS Universidad, where I learned the fundamentals of digital marketing, consumer behavior, and market research. I am passionate about social media and its potential to connect, inform, and inspire people.