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Carly Classen

AVP, Web Analytics at Amtrust Financial Services, Inc

Based in United States

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United States

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Insurance

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c•••••••@amtrustfinancial.com

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Background

About Carly Classen

Analytics Leader | Driving Business Growth Through Marketing & Digital IntelligenceSenior analytics professional with 15+ years of experience transforming digital strategy, customer experience, and marketing performance through data. Proven track record of leading enterprise initiatives in marketing attribution, customer journey analytics, digital performance, and media strategy.Experience includes leadership roles at USAA and The Hartford, with a focus on building scalable BI solutions, translating insights into action, and enabling executive decision-making across channels. Skilled at bridging technical analytics and business strategy in regulated, data-rich industries.Core Skills:Marketing Analytics | Digital Strategy | Business Intelligence | Customer Journey Analytics | Attribution Modeling | Google Ads | Adobe Analytics | Tableau | Executive Storytelling | Data Governance | Compliance | Cloud Analytics Platforms | Leadership

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