Carmel Breheny

Background

About Carmel Breheny

Strategic Communications and Marketing Leader with over 20 years’ senior management experience across corporate, consumer, and stakeholder engagement roles, including both digital and traditional methods. Proven expertise in developing and executing fully integrated digital communications strategies, enhancing brand reputation, managing issues and crisis communications, and fostering strong internal and external stakeholder relationships. Former Head of Marketing & PR for Marks & Spencer Ireland, with additional leadership roles at Aldi and Dulux Paints Ireland. Experienced in navigating complex corporate and public environments, driving digital and traditional media strategies, and aligning communications initiatives to strategic business objectives. Member of the Public Relations Institute of Ireland (PRII) and the Marketing Institute of Ireland (MII), with a strong commitment to best practices, collaboration, and results-driven communications leadership. Having been a Plan A Champion at M&S, I have a special interest in sustainability and environmental topics.