Carmel Thompson

Background

About Carmel Thompson

Remember the Jonathan Ross show with Kim Cattrall, featuring the notorious 'stool softening' DulcoEase ad? I'm the culpable writer, showing that even stool softening can be made glamorous (and successful). Just part of the experience (with above and below-the-belt brands) that I've had in healthcare advertising for around 17 years. I've had all sorts of health issues, from schizophrenia and cancer pain to piles, and thrived on it. I've always believed in joined-up thinking, bringing words and pictures together at every stage from back of the envelope to finished project, informed by good brand and customer understanding. My creative copwriting experience covers a wide range of ethical and OTC brands (with award-winning work) from print to digital. Now also includes veterinary promotion. Long may it continue. Specialties: Creative concepts Including for TV and other audiovisual and digital projects Translating strategic and brand-orientated thinking into meaningful communication Science-informed creative writing Work spectrum - from ads, e-details, digital, conference materials and internal motivation to impact direct mail.