Carmen B.

Background

About Carmen B.

The future of Revenue Operations is Revenue Architecture: moving away from linear, headcount-driven scaling into AI-powered, automation-first systems that create predictable, cost-efficient growth.This is where I focus my work designing GTM infrastructures where data flows seamlessly across tools, APIs, and teams, so revenue scales incrementally without ballooning costs. Instead of adding 10 SDRs, I build systems where enrichment, scoring, routing, and reporting happen automatically.A few examples of what I am currently doing:• Modern CRM architecture & migrations (HubSpot, Salesforce, multi-CRM environments)• GTM automation & API orchestration (Clay, Notion AI, Zapier/Make, Slack, Teams)• LLM-powered agent architecture & intelligent workflow systems• Predictive modeling (touchpoint-to-conversion, churn risk, funnel velocity)• AI-driven sales operations (scoring, workflow automation, intelligent routing)• Full-funnel alignment across Sales, Marketing & Customer Success• Revenue metrics & performance analysis (LTV, CAC, NRR, GRR, payback period, pipeline efficiency)• Optimize the technical foundation behind growth: Core Web Vitals, CMS performance, tracking integrity, crawl health, and conversion infrastructure.I believe RevOps is shifting from system maintenance into growth design, architecting ecosystems that give companies visibility, efficiency, and structural leverage at scale. My focus is building AI-native revenue environments that turn data into executable intelligence.Outside of work, I recharge by listening to podcasts always open to new recommendations.