Carmen Branco
Client Manager at Allby
Based in Lisboa, Portugal
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Seniority
Manager
Department
Customer/Client Service
Location
Lisboa
Industry
Business Consulting and Services
Company size
4
Contact information
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c•••••••@allby.pt
Phone
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Background
About Carmen Branco
I am a Brand Caregiver. I see brands as if they were people, with qualities and imperfections, and I help them communicate their truth, with transparency and emotion, so that consumers value them. My work involves developing differentiating and creative communication strategies and includes thinking, strategy and operations tools that contribute to the relevance and notoriety of brands. I have been working in Branding for 26 years and I am graduated in Marketing and Advertising. Young & Rubicam, DDB and Grupo NovoDesign are some of the great companies where I learned and grew so much. I have designed many communication strategies, got acquainted with several markets and tracked the growth and development of different Portuguese and foreign brands such as: Galp, Optimus, Pascoal, Volkswagen, Lufthansa, Compal, Sagres, Delta, The Navigator Company, among others. I am organized, self-demanding, creative a good listener and a mediator. I love “my” brands. I love my work.
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