Carmen E. Garcia
Vice President - Brand at Edelman
Based in Miami-Fort Lauderdale, United States
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Seniority
Vp
Department
General Business & Management
Location
Miami-Fort Lauderdale
Industry
Public Relations and Communications Services
Company size
6.7K
Contact information
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c•••••••@edelman.com
Phone
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Background
About Carmen E. Garcia
Seasoned Marketing Leader with 20+ years of success driving multi-faceted, Marketing, Brand & Communications for Fortune 100 companies. Proven track record leading strategized, B2B & B2C domestic & international marketing campaigns. Significant experience partnering with C-Suite (CEOs, CFOs, CMOs and Agencies) to deliver full-cycle marketing results, from Brand Inception (Brand Strategy, Brand Identity, Positioning, and Go-To-Market) to turning around mature Brands, Products. Tri-lingual, multi-cultural leader with teams of 25+ marketers spanning multiple geographies (USA, Canada, Latin America, Caribbean). Extensive experience with international sourcing including China. An executive leader with the ability to identify diverse talent, promote internally, retain team-members, and drive continuity. Areas of Expertise: Marketing Execution Brand Communications Creative Campaign Development Integrated Media Strategy Content Creation Digital Strategy (Web, SEO, SEM, Social Media Optimization, Influencer Marketing) E-Commerce Advertising Promotions Events In-Store Corporate Communications Public Relations Media Relations Customer Engagement Sales Strategy High-ROI Value Creation
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