Carmen J. McKell

Background

About Carmen J. McKell

Entrepreneur, CFO, and Innovator in Data Science Carmen McKell is a seasoned entrepreneur with over three decades of experience in data science and business development. She is the co-founder and CFO of Avrij Analytics, a pioneering sports intelligence company that leverages artificial intelligence to revolutionize athlete scouting and recruitment. Under her leadership, Avrij has secured millions in capital funding and non-dilutive R&D grants, positioning the company as a leader in the rapidly growing global sports analytics market. Carmen has also participated in notable accelerator programs where she cultivated key partnerships and refined strategies to drive scalable growth and international expansion. Carmen’s entrepreneurial journey spans multiple sectors, where she has founded and led several successful ventures, including EvaluPlan Consulting, BaseMetrics, the Rural Health Research Network, the New Brunswick Health Research Foundation, and the Center for Data Science Analytics at Houghton University. These accomplishments reflect her ability to transform innovative ideas into sustainable, high-impact organizations from the ground up. As CFO of Avrij Analytics, Carmen plays a pivotal role in fundraising, investor relations, and financial planning. She excels in crafting strategic investment proposals, building strong relationships with investors and venture capitalists, and managing capital to maximize value creation. Her financial leadership has been instrumental in aligning resources with organizational goals, ensuring sustainable growth while maintaining a focus on innovation.