Carol Middleton

Background

About Carol Middleton

Delivering value to businesses, teams & individuals is the central theme of my 30+ year career in the dynamic, fast-moving media industry. I believe my leadership approach of fostering talent, driving uncommon collaboration and navigating complexity empowers teams to deliver exceptional results. The breadth & depth of my experience including numerous client categories, global and local roles as well as leadership of multiple specialisms within a media agency eco-system gives me unique insight & perspective enabling me to quickly and creatively spot opportunities & solutions. I am passionate about the power of data and have a strong understanding of how different data sets can be optimally leveraged to fuel effective and efficient decision making, delivering value added solutions. As we move further and further into an increasingly data rich and digitally enabled environment, we must be able to harness the power of data; we should not be data led, our business successes should be data fuelled. The combination of my leadership approach, my ability to manage ambiguity and my business agility and acumen has delivered a proven track record of delivering commercial growth for both client and agency businesses. Across organic growth and client acquisition in the last 18 months I have led the delivery of more than £20 million income through new streams to the business.