Carolina Alvarez
Social Media Marketing Specialist at Cbr
Based in Los Angeles, United States
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Seniority
Staff
Department
Advertising & Marketing
Location
Los Angeles
Industry
Internet Publishing
Company size
254
Contact information
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c•••••••@cbr.com
Phone
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Background
About Carolina Alvarez
Social Content Strategist, Creative Producer & Award-Winning Filmmaker with 7+ years of experience building engaged digital audiences through storytelling-driven content and social media strategy.I specialize in video-first storytelling, audience growth, and branded content across entertainment and lifestyle platforms. Most recently, I led social media production for Comic Book Resources (CBR) — one of the largest entertainment outlets online — managing high-volume cross-platform calendars and producing viral short-form content (1M–6M+ views). Through optimized video packaging and distribution strategy, I helped increase Facebook-driven website traffic by over 560%, reaching 30K–60K daily referrals.Alongside my social media career, I’m the founder of Femme Regard Productions, a women-forward media brand and creative community for indie filmmakers. Through strategic storytelling and audience growth, I helped expand the Femme Regard platform from 3K to 12K+ followers in six months, while growing our newsletter audience by 1,600 subscribers in a single month.As a filmmaker, my feature debut SYNC secured distribution after a successful festival run, earning multiple nominations and awards including Best Director and Best VFX. I bring this background in narrative filmmaking into my marketing work — combining cinematic storytelling with digital strategy to create social-first content that captures cultural moments, drives engagement, and builds lasting communities.I thrive at the intersection of digital storytelling and independent film culture — creating social-first video that captures cultural moments, drives engagement, and builds lasting communities around entertainment.
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