Carolina Castro

Background

About Carolina Castro

I specialise in developing and executing holistic marketing strategies that build brand presence and drive meaningful connections in the luxury sector. With expertise in digital marketing, project management, and event planning, I’ve worked with top-tier designers, led high-profile product launches, and cultivated strong B2B relationships across global markets. My approach combines creative storytelling with strategic insight, always with an eye on engaging and enriching the client experience. Passionate about sustainable practices and creating a positive impact, I thrive in collaborative environments where ideas come to life. Key Skills Marketing & Brand Strategy Digital marketing, content creation, social media strategy, and brand management. Project & Team Management Project planning, budgeting, resource allocation, and leading cross-functional teams. Event Management End-to-end event planning, vendor coordination, logistics, and on-site execution. B2B Marketing & Distribution Managing distributor relationships, showrooms, and global product distribution. Content & Performance Content creation, SEO, performance tracking, and campaign optimisation. Creative Direction Photoshoots, video production, and ensuring consistent brand visuals. Technical Skills Adobe Photoshop, Illustrator, InDesign, Mailchimp, Klaviyo, HubSpot, Google Analytics, Shopify, and Squarespace. Soft Skills Communication, leadership, adaptability, problem-solving, creativity, and teamwork.