Caroline Asmus

Background

About Caroline Asmus

Do you still think TikTok is just a dance app for 13-year-olds - and that influencer marketing is just a passing fad? Or would you like some help navigating the jungle of social media and creating campaigns that actually stick? And maybe you’d like to challenge a few misconceptions along the way? If you’re nodding along, you already have three good reasons to follow me here My name is Caroline Asmus, and I’ve been working in influencer marketing since 2017 (back in the good old blogger days). I bring four years of agency experience in strategy and campaign execution, along with five years as an agent matching creators and brands in valuable collaborations. Since January 2024, I’ve been running my own influencer agency, Eighteen Agency, with a strong focus on TikTok - combining insights and experience from both sides of the table. Let me help you make sense of the ever-changing world of influencer marketing. Let me help you find the right influencers (or creators, as we prefer to call them) for your brand and campaign. And let me help you create valuable, personal, and creative campaigns that your audience will remember - and your competitors will envy My passion for influencer marketing goes way back - all the way to my 2018 master’s thesis, “Do You Still Trust Me?”, which was nominated for RelationsPeople’s Special Award. Since then, I’ve been working with trust, relationships, and storytelling in the industry, always keeping a strong focus on brands, creators, and audiences alike. Outside of work, I’m an outgoing, laughter-loving, and travel-addict Copenhagener who loves exploring my city, trying all the best food spots - and sometimes escaping the Danish winter to work remotely in warmer weather Want to know more? Check out Or connect with me here on LinkedIn - I’d love to meet you