Caroline Maley
Associate Brand Manager at Newell Brands
Based in Atlanta, United States
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Seniority
Manager
Department
Advertising & Marketing
Location
Atlanta
Industry
Manufacturing
Company size
13K
Contact information
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c•••••••@newellbrands.com
Phone
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Background
About Caroline Maley
I have a passion for shaping exceptional customer experiences through unique brand interactions. I love connecting audiences with a brand leveraging the right message, channel and moment. My marketing career started in the plastics industry with a Fortune 300 company where I helped transform my team’s focus and measurable value from “projects completed” to “customer impact”, influencing business objectives, increasing brand loyalty and customer value. Experienced strategic initiatives: • Pilot-to-scale marketing projects focused on integrating a new global brand positioning and customer promise • Global brand campaigns strengthening brand presence and product differentiation • Cross-functional marketing capability and strategy trainings to refocus customer-centered planning and tactics • Design and survey experience for customer listening programs
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