Caroline Skinner

Background

About Caroline Skinner

With over a decade of experience in marketing and digital content strategy, my journey has led me to the role of Director of Annual Giving at LSU Health Foundation. Previously, as a Digital and Content Strategist at Penn State University, I honed my skills in social media, web analytics, and online advertising, ensuring the Penn State brand resonated across diverse platforms. At the core of my work is a commitment to fostering relationships and leveraging digital tools to track and enhance our marketing impact, as evidenced by my adept use of analytics tools like Omniture and Google Analytics. My mission aligns with the organization's vision to drive philanthropy through strategic storytelling and community engagement, using my expertise to connect the dots between donors' values and our foundation's goals.