Caroline Yates

Background

About Caroline Yates

Having joined the ranks in the mid 90's, I know my digital onions. A specialist in the set up and managing of digital businesses and campaign solutions on behalf of international brands and ecommerce giants. Massively adaptable. Just about worked in every type of sector, across all digital channels making a positive difference to the all important metrics - be that devising scaling strategies, acquiring more traffic, increasing conversion rates, reducing cart abandonment, increasing retention and even driving footfall. Been around long enough to know that things rarely go to plan. Tenacious enough to take that on the chin and find another way to realise the business objective. Commercially driven and realistic, the numbers have to stack up and the colouring in bit needs to be pretty darn good too. Above all, I'm about making a positive difference. To the numbers, the brand sentiment, the effectiveness of your digital channels and your people. Give me a call and I’ll probably be able to help you. If I can’t, chances are I will be able to point you in the right direction.