Carter Shepherd

Background

About Carter Shepherd

My name is Carter Shepherd. I am currently a Partnership Activation Specialist, Campaign Manager, and Sales Strategist at 3STEP Sports, the most powerful and connected youth sports organization in the country. In this role, I support partnership execution through new leads, coordinated asset delivery, development of media plans, and detailed tracking of campaign performance. I work cross-functionally to ensure deliverables are accurate, timely, and aligned with partner expectations.I bring an academic foundation in Finance and Sport Management from UMass Amherst, where I completed an honors thesis focused on the financial literacy of professional and prospective athletes. This background complements my day-to-day work by strengthening my analytical approach, attention to detail, and understanding of the broader sports ecosystem.I value precision, clear communication, and producing partner-facing work that reflects the highest standards of both the brand and the organization.