Carys Matthews

Background

About Carys Matthews

Senior digital editor and writer with extensive experience working with major brands. I have 15 years’ editorial experience and write about the outdoors, nature, science, travel, health and fitness. Recent clients include: 220 Triathlon (Kelsey Publishing), Live Science (Future Publishing), HistoryExtra (Immediate Media), Boundless, Gathered, Gardens Illustrated, Your Home Style, Who Do You Think You Are (Our Media) Highly skilled in digital content strategy, content planning, writing, editing, commissioning and audience development. A proven track record in achieving digital growth by identifying SEO opportunities through keyword research to meet commercial targets. Key skills • Writing and editing – news stories, features and practical guides. • Commissioning editorial and commercial content • Digital publishing and content planning • Audience development – skilled in Search engine optimisation (SEO) and keyword research using tools such as; Ahrefs, Google Search Console to target trends and find content gaps. • Content optimisation of evergreen articles to drive data-driven SEO strategies. • Analytical reporting – skilled in Google Analytics 360 and GA4, Looker Studio, Google Search console • Digital strategy and brand transformation • E-commerce - producing affiliate review content and managing native and digital commerce partnerships with major brands. • Newsletters – editorial newsletters and commercial campaigns. • Social media strategy and management to grow audiences. • Staff training and development. Specialties: Online journalism, news writing, feature writing, sub-editing, proof reading, filming, video editing, publishing, social media