Casey Culler

Background

About Casey Culler

I remember a quote that stated,"knowing who your customers are is great, but knowing how they behave is even better." This quote clearly expresses my love for marketing, creating integrated campaigns and analyzing the data that is obtained from them. Luckily, today we have the ability to know more about how our customers behave than we ever have in the past. I enjoy creating campaigns, assessing their effectiveness and how they have impacted a customer's buying decision. It's both rewarding and enlightening to then make key business decisions from this data. Over the last nine years I have worked in B2B marketing at Colite International - a company that spans the earth helping Multinational Companies (MNC) implement their brands through signage and brand identity programs. My role within the company has been rewarding and has spanned many different functionalities. I have enjoyed leading the company through a digital transformation that has enabled me to grow as an innovative inbound marketer. I have been lucky to have gained skills in Wordpress Website Development and Administration, Salesforce CRM Implementation, lead generation and scoring, and operating the Hubspot Marketing Automation platform. These different experiences have positioned me to take on more challenges and play a more influential role at Colite and in future opportunities.