Casi Morris

Background

About Casi Morris

CASI MORRIS, JD/MBA EXECUTIVE SUMMARY PRODUCT DEVELOPMENT ~ MARKETING & SALES EFFECTIVENESS ~. LUXURY & RETAIL ~ REVENUE ACCELERATION ~ BRAND ADVOCACY ~ TEAM LEADERSHIP ~ COMMUNICATIONS Entrepreneurial, growth-minded executive with extensive experience conceptualizing, developing and launching elite brands within the beauty, lifestyle and wellness space. Proven acumen in gathering and translating business and market requirements into sophisticated marketing strategies. Expansive network of industry influencers across all industries. Career chronicled by progressive leadership trajectory, national media recognition, and reputation for fostering consistently positive customer experiences. Professional Specialties:~ Executive level expertise in such categories as color cosmetics, skincare, haircare, fragrance, fashion/apparel, health/wellness, supplements/vitamins, and fitness ~ Specialized expertise in concept-to-launch, trend analysis, product design/development, concept marketing, product launch, and creative development/direction ~ Brand and PR/promotional strategy and execution ~ On-air presentation/hosting skills (live and tape-to-air)~ Solid marketing and product experience in traditional retail, direct-to-consumer, and e-commerce channels of sales ~ Recruited, negotiated and successfully closed celebrity/industry expert endorsement deals and multi-company collaborations ~ Extensive portfolio of penned editorial pieces, blogs, industry journals/trade publication pieces, press releases, media kits, advertising materials, product sales/marketing collateral, and general copy-writing ~ Formal public speaking and media training ~ Business/brand strategy and C-level advising (including boutique, international, and start-up/small scale organizations)~ Social media savvy ~ SaaS, SEO/SEM, digital innovation