Cassandra Beck

Background

About Cassandra Beck

Over 20 years’ experience in successfully integrating both analytical and strategic program planning to improve sales and overall bottom line. Unique talent contributes significantly to the best evaluation of processes, operational restraints, strategic marketing, quality, and follow- up necessary to procure and retain successful strategic partnerships, contractual agreements, and fiscal security. Projects include the development of teams, markets, budgets, business plans, forecasting, and development projects. Effectively interacts with consultants, key stakeholders, owners, and other leadership to enhance production numbers, stay within budget, and develop new products. Excellence is achieved through dedication to specifications, marketing relevance, budget compliance, and a big-picture outlook from conceptualization to implementation. Natural ability to anticipate market trends consistently delivers measurable results to support business growth and operational success. Strategic influential leader with highly developed problem-solving and negotiation skills that contribute to new business opportunities while strengthening existing relationships. • Key Account & Vendor Management• Strategic Partnerships & Negotiation• Customer Acquisition & Retention• Consultative & Value-Added Selling • Sales Reports, Budgeting, & Forecasting• Marketing & Sales Communications• New Business Development• Operational Process & Planning• Project & Program Management• Quality Assurance & Control• Sales Operations & Management•Strategic Planning, Vision & Agility•Analytic & Cross- Functional Problem Solving• Conflict Resolution and Negotiation• Training & People Development • Marketing & Campaign Strategy