Cassandra Boyer

Background

About Cassandra Boyer

Successful Venture Partner, Consultant, Commercial Executive and Entrepreneur in the in vitro diagnostics and life sciences markets: Brings knowledge and best practices developed over the past 20 years in the following roles: Venture Partner at Tern, PLC, Sales Director at Abbott, Beckman Coulter and GE Healthcare Life Sciences; CEO and Co-Founder of a successful startup in the Global Life Sciences Market. Effective leader who drives positive sales growth via successful top down and bottom up sales strategies. Creates effective marketing/branding/commercialization strategies that deliver accelerated market penetration and revenue growth. Develops KOLs in order to advance marketing strategies. Brings a robust list of business relationships including key decision makers and top talent in the life sciences and the in vitro diagnostics markets. Writes, fosters and negotiates new business partnership agreements, distribution agreements, and OEM agreements. Implements strong leadership skills and effectively coached last place sales teams to first place, with repeat first place performances, at Beckman Coulter and GE Healthcare. Works effectively and amicably across silos. Demonstrates intellectual curiosity that propels personal and professional growth. Currently serves as a commercialization advisor for the Stanford School of Medicine SPARK program; serves on the advisory board for the California Life Sciences Institute FAST Program and is a member of the Board of Directors and Officer for the Clinical Laboratory Management Association, Northern CA Chapter. Utilizes “big picture” vision, leadership skills, creativity, business acumen and broad-based commercialization expertise to create strategic success.