Cassandra Desrochers

Background

About Cassandra Desrochers

A innovative and results-oriented leader in CPG marketing, adept at driving brand excellence and team performance. With a knack for simplifying complex concepts, I bring collaboration to teams, accessibility to consumers and satisfaction to clients. Expertise in developing and executing comprehensive marketing plans, brand positioning, and consumer engagement strategies. Recognized for developing and executing data-driven, customer-centric marketing strategies that drive brand growth. Skilled in consumer insights, competitive analysis, and driving ROI through targeted marketing efforts. I am honoured to have earned accolades, including 'Product of the Year,' recognition for being the '#1 Plant-based Protein Powder' brand, and the esteemed title of 'Marketing Member of the Year' within organizations. Additionally, I successfully presented a product pitch at Wal-Mart HQ, resulting in its inclusion in their listings. Over the course of my career, I have guided Marketing Coordinators to ascend the ranks to Director positions through effective career coaching. I thrive in conceptual thinking, paired with pragmatic problem solving. What that means? Let's dream big and transform the impossible into the possible!