Cassandra Dump

Background

About Cassandra Dump

I have 20 years of combined experience in business development, brand ideation, marketing, public relations, thought leader development, and writing, with a current focus in trade media. I am a unique professional blend in that I have been on both sides of the media spectrum —having been a journalist and now specializing in public relations. For the last 13 years, I have worked extensively in healthcare communications providing clients with high-level strategic guidance on effective and efficient management of earned media efforts in the device and pharma spaces. I have notable experience managing key opinion leader (KOL) relationships and crafting individual storylines relevant to both clients and physicians, along with extensive expertise with pre-clinical, pre-market, and FDA approved products for private and public companies. I have led efforts in all phases of the client lifecycle including business development, RFP/RFQs, discovery phases, proposals, SOW definition, contracting and renewals. My PR experience has exposed me to all facets of account/project management including media outreach, pitching, press release drafting and distribution, media training, media coordination, crisis communication, product placement, gifting, event planning/management and donation/fundraising coordination. My extreme attention to detail and relationship management skills, both in fostering new connections and maintaining existing relationships, are the cornerstones of my professional success. From healthcare, beauty, luxury retail, lifestyle, and hospitality to finance, real estate, nutrition and sports, my public relations knowledge is broad and applicable to a variety of industries with significant experience in consumer and trade media. My event planning acumen is comprehensive. I have a portfolio of successful event design, planning and administration of small to large scale events (~25 - 250 ppl) for a variety of clientele including media events, business campus tours, charity galas, and golf tournaments. I have assisted in raising hundreds of thousands of dollars for reputable causes. Currently, I serve various clients consulting in media strategy, public relations, physician/key opinion leader engagement & development, content writing, and event planning. Specialties: Public Relations, Search Engine Optimized (SEO) web content writer, AP Style Copy Editing/Journalism, Marketing Copy, Press Release writing, Pitching, Relationship Management, Business Development, Branding (ideation, strategy and execution), Event Planning, Onsite Execution/Management.