Cassandra Leming

Background

About Cassandra Leming

Living between the United States and Hamburg, Germany, I developed a passion for creating a balanced healthy lifestyle that is accessible for anyone around the world. I aim to build my current online brand, Beautifully by Cass, by providing aesthetic social media content across many platforms. I specialize in Pilates, Holistic Nutrition, and Fitness Coaching. My online platform provides nutrition counseling, pilates workouts, and strength-training programs to help people create a balanced lifestyle to achieve optimal health. With an interest in the development of the wellness, beauty, and lifestyle platforms on social media, it is my goal to continue to grow my knowledge and ability on how to create engaging content that is in line with today's trends, but has a unique twist to represent my brand, or others, that captures the viewers attention. My most recent job with one of the most successful athletic apparel brands, lululemon, has given me background in retail, marketing, and visual merchandising which has built my skills in marketing aesthetic athletic wear on social media. I am attending University of Arizona online to obtain my Registered Dietician Nutritionist License which gives me the flexibility to work full-time and build my platform while being in school. Also, living in Europe has given me the unique perspective on how health and wellness is viewed here which I plan to represent in my brand.