Catalin Calin

Background

About Catalin Calin

As the Director of Business Development at Minifarm, I lead the strategic planning and execution of new business opportunities in the retail sector. With a Bachelor of Pharmacy degree from Carol Davila University of Medicine and Pharmacy, I have a strong background in the pharmacy field and a keen interest in improving health and wellness through innovative products and services. I have over seven years of experience in business development, working with various partners to identify market needs, develop value propositions, negotiate contracts, and launch successful campaigns,and most importantly to further develop the bussiness into new connected activities and expand the existing channels.Some of my achievements include securing large contracts with major retailers, increasing the customer base,increasing the number of points of sale, develop an entire private brand portfolio in the form of contract manufacturing, the building and consolidation of a sepparate distribution brand on a national scale, NOVOLIFE with its star brand, SEBORADIN and expanding the product portfolio to include more organic and sustainable options. My core competencies include business planning, strategy, retail, and communication. I am passionate about creating positive social and environmental impact through my work and contributing to Minifarm's mission of providing quality, affordable, and accessible medicine and health solutions.