Catalina Cobos

Background

About Catalina Cobos

MBA in Digital Marketing and Digital Business and Digital Marketing Project Manager with more than 5 years of experience in developing and implementing digital strategies in different industries. Currently, I am the Digital Marketing Manager at SKINVITY, an innovative startup providing personalized skin care solutions. I am responsible for designing and implementing the company's digital marketing strategy, managing the performance of various online channels, coordinating marketing agencies and measuring the impact of campaigns. Previously, I worked as Marketing & Comms Manager and Content & Events Specialist at ARQUIMEA, a leading company in the development of breakthrough technologies for space, industrial and biomedical applications. Among other things, I contributed to creating and disseminating valuable content, increasing the company's conversion rate, organizing outreach and communication events, and strengthening the company's brand image. My skills include strategy, creativity, analytical ability, customer focus, and adaptability to change. My professional values are strategic planning, adaptability, effective leadership, teamwork and transparency. I believe that these, along with a growth mindset, are the foundation for achieving goals and using digital marketing to help companies connect with their target audiences and build trust. Ultimately, to help companies become much more than a brand.