Catarina Tomaz

Background

About Catarina Tomaz

20 years of experience in the areas of Marketing and Communication in companies such as Renault Portugal, Renault Group Headquarters, ETIC, Freeport and VIA Outlet, assuming several management roles that allowed me to develop a multidisciplinary (functional skills, industries / business models) profile, by combining innate characteristics, such as creativity, curiosity, logical thinking and integrated vision, with robust business know-how in different areas of B2C and B2B. Great focus on results and sustainability of the company through the generation of value and social responsibility. Committed and passionate, demanding but caring, I enjoy empowering teams to create the future. In parallel with my career, I particularly enjoy to teach, namely in the areas of Marketing and Advertising. Proficient in Portuguese, English and French. Professional Skills: Marketing: Brand Identity | Brand Strategy | Brand Communication | Communication & Media Management | Advertising | Media Buying & Planning | Events Planning & Management | Segmentation | Market & Customer Insight | Customer Behavior Profiling | Cross-Channel Management | Customer Journey | Customer Experience | Customer Engagement Programmes | CRM | Data Management | Market & Competitors Analysis | Return on Investment Analysis | Creative & Innovative Thinking | Art Direction Marketing Digital: Digital Thinking | Mobile First Thinking | Digital Strategy | Digital Plan Management | Content Development & Management | SEM & SEO Strategies | Social Media | Digital Analytics Communication: Communication Strategy | Target Information Segmentation | Internal Communication | Employee Engagement | Stakeholders Communication | Public Relations | Reputation Management | Social Responsibility Accounting | Communication Crises Management | Corporate Networking | Influence Management | First-Class Writing