Catherine Bourcier

Background

About Catherine Bourcier

Experienced marketing strategist with a strong background in market intelligence and customer experience in both medium and large B2B and B2C companies. Analytical and logical thinker with a client-focused approach, I adopt a strategic and comprehensive vision for each project under my responsibility, ensuring the achievement of targeted goals and the issuance of actionable, relevant recommendations. I play a strategic advisory role for teams and senior management and stand out for the diversity of the projects I have undertaken. Among other things, I have had the opportunity to: • Manage large-scale projects with varying levels of complexity, notably in market research, customer experience, strategic planning, and product innovation. • Oversee multidisciplinary and multi-stakeholder projects. • Develop, manage, and market digital products. • Create and implement research protocols, marketing plans, product positioning, and processes for sales planning and market development. • Map and analyse customer journeys, measure and monitor customer satisfaction • Track marketing initiatives' performance (KPIs) and calculate their ROI. • Contribute to the development of advertising campaigns and new products. • Develop compelling marketing presentations and sales tools focused on customer benefits. Key Skills: • Develop efficient work processes • Identify action-oriented solutions • Track market trends • Simplify complex concepts and data • Stay updated on new techniques and tools • Train, supervise, and mentor teams Professional Attributes: • Professional, reliable, and autonomous • Methodical, rigorous, and committed • Insightful and strategic • Courteous and respectful • Customer-centered approach • Bilingual: French and English Specialties: Consumer insight, market analysis, user experience (UI/UX), digital products management (PM), brand positioning, brand equity, innovation/new product development, sales planning, ad campaign evaluation, Additional Training : Scaled Agile Framework certificate (SAFe), Advanced Diploma in Utimate Digital Marketing Program (Shaw Academy), Diploma in Digital Marketing (Shaw Academy), Diploma in Google Analytics (ITU), Facebook Insights (ITU), Focus group moderator (MRIA), Brand management (Infopresse); Advertising effectiveness (ACA); Media planning (SVTME); Customer satisfaction evaluation (PMRS); Research project management (Burke Institute)