Catherine Chapman

Background

About Catherine Chapman

Catherine Chapman is the founder and CEO of Parenthetic, a subsidiary of Protagonist, where we help clients institutionalize strategic communication capabilities to outpace evolving global challenges. A key dierentiator for Parenthetic is the combination of tested and proven analytic techniques for influence and strategic communication and custom, state-of-the-art machine learning tools specifically tailored to those techniques and the challenges of influence and persuasion. Early in her career, Chapman achieved rapid success as a communications analyst designing projects to create and assess business, marketing, and communication strategies for USG agencies and Fortune 500 companies. After a decade in the industry, leading multi-disciplinary teams innovating analytical and technology solutions for other organizations, Chapman perceived an increasing need to bridge science and the art of influence. She founded Parenthetic to fuse time-tested strategies in strategic communication with emerging technologies—empowering clients to navigate the rapid pace and vast scale of today’s information environment. Chapman’s work in strategic communication began with an education in both Psychology and Africana Studies at Cornell University. In 2018 Chapman was invited to lecture at the Jackson Institute for Global Affairs at Yale University, where she developed and taught curriculum on methods for measuring the effects of influence campaigns.